Brandboom is the NuORDER alternative to grow your sales, not slow you down
NuORDER charges enterprise prices and keeps you waiting on integrations, uploads, and support. Brandboom lets you track buyer activity so you can increase conversions, monitor rep commissions across showrooms and brands, and actively helps you find and contact qualified buyers.
“I tried NuOrder and wanted to throw my computer away and start a new path in life.”

NuORDER is charging you enterprise prices for legacy software.
Your bill grows every time you renew
Integrations take months, not days
New features isn't a priority
Support isn't a priority
Using NuORDER because of Nordstrom?
Many brands think they need to be on NuORDER because Nordstrom, Bloomingdale's, or Saks Fifth Avenue appears to prefer it. It feels like a mandate - but it isn't required.
NuORDER stops at file sharing. It hands off your product data and media assets, leaving your sales reps to manually write the orders and process transactions through entirely separate systems.
Brandboom handles the entire lifecycle
Whether you migrate your operations in phases or all at once, the outcome is the same. Brands quickly discover that retail buyers have no loyalty to legacy platforms like NuORDER—they simply want an order process that is fast, transparent, and easy to approve.
Head-to-head comparison
Feature

Brandboom helps your reps
maximize conversions
Find customers while you sleep
Brandboom actively identifies qualified buyers in our network of 200,000+ retailers and reaches out on your behalf.
Integrate in days, not months
Import your products in minutes and sync inventory automatically. No waiting weeks for uploads or months for integrations to go live.
Starting at $100 a month ($1,200 / year)
No multi-year contracts, no per-brand licensing, no hidden fees. Just a straightforward plan that grows with your business.
Powering 5,000+ International Brands
Here's what a wholesale platform should actually do for you
Curated Marketplaces
Curated Marketplaces
Get discovered by the right buyers
NuORDER's marketplace lists your products alongside thousands of others. Brandboom's curated marketplaces are built around specific categories, so the buyers browsing are already looking for what you sell.
- Separate marketplaces for men's, women's, lifestyle, and kids
- Get discovered without paying for ads or promotions
- Buyers shop by category, so you're not competing with irrelevant brands

Business Intelligence & Analytics
Business Intelligence & Analytics
See who’s checking out your products
Brandboom is the only platform that shows you who's checking your products before they order. Get full visibility of which buyers are browsing your stock before they even place an order, so you can follow up at the right moment.
- Track clicks, views, and cart adds by buyer
- Identify warm leads before they reach out
- Reduce abandoned orders with smarter follow-ups

Shopify Integration
Shopify Integration
10 minute Shopify integration
NuORDER's own documentation puts their Shopify integration at 12-16 weeks. Brandboom connects with a few clicks. No engineers and no waiting necessary.
- Import your product catalog in under 10 minutes
- Inventory syncs automatically as stock changes
- Orders flow straight back to Shopify

Rep & Showroom Management
Rep & Showroom Management
Your entire sales network, without the extra bill
NuORDER charges per seat, per brand. With Brandboom, external reps with an existing account join your team for free.
- Work with external reps and showrooms across multiple brands from one account
- External reps with existing Brandboom accounts join free
- Multi-brand showroom support built in as standard

ERP Integration
ERP Integration
Integrate with your ERP in days, not months
NuORDER's integrations are a major reason brands feel stuck. Brandboom's no-code ERP integration removes that entirely, so you can connect your entire tech stack in days, with no developer required.
- Sync products, inventory, and orders directly from your ERP
- Works alongside Shopify or as a standalone setup
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Commission Tracking
Commission Tracking
Know who earned what, on every order
Brandboom is the only wholesale platform with built-in commission tracking. Tracks and reconciles commissions across every rep and showroom automatically.
- Per-invoice commission tracking across all reps and showrooms
- Return clawbacks accounted for automatically
- Works across multiple brands and showrooms from one account

Everything NuOrder offers,
Brandboom does better
Virtual showrooms, order management, ERP integrations, payments, and a marketplace — all included. You're not trading anything away. You're adding everything NuORDER can't match.
White-Glove Migration
Work side-by-side with a dedicated specialist to structure your catalog mapping, customer data, and account setup. We guide your team through every step to ensure a smooth transition with zero disruption to your active buyers.
Shopify Integration
Brandboom connects with Shopify’s inventory automation so you can manage your wholesale and retail operations in sync.
ERP Integration
Upload products and inventory directly from your ERP.
Easily switch from NuORDER
Already locked into a NuORDER contract?
Use Brandboom for free until it's up, and we’ll help you switch in the meantime.
