Brandboom vs joor
JOOR stopped innovating.
Brandboom kept building.
While JOOR stopped innovating, Brandboom built real-time Shopify sync, commission tracking, wholesale analytics, a true marketplace that puts your products in front of real buyers, . Starting at $100/mo.
3.0
4.9
“Joor is overpriced, but I stayed longer than I should have because I thought that’s what luxury buyers expected. They didn’t — they just wanted something beautiful and easy.”
Vicky Cheung
CEO
BUDAHOOD
JOOR stopped innovating a long time ago
Here's what you're getting when you sign up for JOOR:
Their "marketplace" is just a directory. You're paying enterprise prices to do your own prospecting.
When inventory changes in Shopify, JOOR doesn't sync immediately.
Since being acquired by a PE firm, profits come before customers.
Their pricing keeps going up every renewal, but the product doesn’t grow with it.
Head-to-head comparison
3.0
4.9
Starting price
Requires sales call
$100/month (Startup)
Marketplace model
Buyer directory
Buyer discovery
Order management
ERP integrations
Custom connections take up to 16 weeks
No-code - integrate in days
Shopify integration
Image gallery with product hotspots
Payment processing
Limited - no Stripe, no PayPal
Includes Stripe & PayPal
iOS mobile app
iPad only
Real-time Shopify sync
Buyer engagement analytics
Commission tracking
Visual line sheets & custom presentations
Multi-brand showroom support
Brandboom has everything
a luxury brand needs
BUYER ENGAGEMENT ANALYTICS
See exactly who's looking at your products
Brandboom is the only platform that lets you know which buyers are browsing your products before they even place an order, then follow up at exactly the right moment.
- Track clicks, views, and cart adds by buyer
- Identify warm leads before they reach out
- Reduce abandoned orders with smarter follow-ups
iOS App
Sell anywhere
The Brandboom iOS app lets your sales team write orders and capture sales in real time at trade shows, in showrooms, or out in the field.
- Scan barcodes or search products instantly
- Real-time inventory sync across your whole team
- Build one unified cart across multiple brands
erp integration
Integrate in days, not months
JOOR integrations can take up to sixteen weeks to get connected. Brandboom connects with your ERP in days, with no code required.
- Sync products, inventory, and orders directly from your ERP
- Native, deep integrations with Apparel Magic and Shopify — plus a full API for custom setups.
- Works standalone or alongside Shopify
COMMISSION TRACKING
Know who earned what, on every order
Brandboom is the only wholesale platform with built-in commission tracking. Track and reconcile commissions across every rep and showroom automatically — no spreadsheets, no guesswork.
- Per-invoice commission tracking
- Return clawbacks accounted for
- Works across multiple reps and showrooms
REP & SHOWROOM MANAGEMENT
Add external reps, without the extra cost
Work with external reps and showrooms across multiple brands without paying for seats they already have.
- External reps with existing Brandboom accounts join free
- Multi-brand showroom support from one account
- JOOR charges per seat regardless whether your rep works for you 4 or 40 hours a week.
Powering 5,000+ International Brands
Everything JOOR offers luxury brands, Brandboom does too and more.
Custom pricing, price lists, Shopify integration. You're not trading anything away. You're adding everything that JOOR is missing for high-end brands.
Brandboom also runs standalone — without Shopify — so you're not locked into one platform.
White-Glove Migration
Work side-by-side with a dedicated specialist to structure your catalog mapping, customer data, and account setup. We guide your team through every step to ensure a smooth transition with zero disruption to your active buyers.
Shopify Integration
Brandboom connects with Shopify’s inventory automation so you can manage your wholesale and retail operations in sync.
ERP Integration
Upload products and inventory directly from your ERP.
Easily switch from JOOR
Already locked into a JOOR contract?
Use Brandboom for free until it's up, and we’ll help you switch in the meantime.
Frequently Asked Questions
How much does Brandboom cost compared to JOOR?
Brandboom's paid plans start at $50/month, published openly on the website. There’s no sales call needed and no hidden fees. JOOR doesn't have public pricing on their website. You have to book a sales call and get a custom quote.
What's the difference between JOOR's and Brandboom's marketplaces?
Brandboom is a marketplace where buyers browse by category, discover brands organically, and place orders without you having to chase anyone down. On top of that, Brandboom actively identifies qualified buyers in our 200,000+ network and reaches out to them on your behalf, helping you increase sales. JOOR works more like a directory of companies. You search for retailers, send an outreach message, and wait to hear back. JOOR's own CEO has publicly acknowledged that new business discovery was never a core KPI of their platform.
How does Brandboom's Shopify integration compare to JOOR's?
Brandboom syncs with Shopify in real time. Products, inventory, and orders update the moment something changes. JOOR's integration runs on a scheduled delay that can’t be made shorter than the default interval. For brands who rely on Shopify for their D2C and need accurate inventory across both channels, that lag creates real problems.
Do my retailers need to create a Brandboom account to place orders?
Not really. High-end retailers usually don't place their own orders. Your rep writes the order on their behalf, sends via email, and the buyer reviews and approves it. Brandboom's order form makes it extremely easy for buyers to approve because it allows buyers to view detailed product information and images right on the order.
Can I use Brandboom alongside JOOR, or does it have to replace it?
You can run both in parallel. Some brands start by using Brandboom for new buyer acquisition through the marketplace and having the platform actively reach out to prospects, while keeping JOOR for existing accounts they're not ready to move yet. If you’re switching from JOOR to Brandboom, you can use Brandboom for free until your JOOR contract is finished. There's no lock-in on Brandboom's side, so you can expand at your own pace. Most brands find that once their team and buyers experience Brandboom, the transition happens naturally.
How long does it take to get set up on Brandboom?
Most brands are up and running within a day. If you're on Shopify, you can import your products and sync inventory in minutes through our native integration. This means you can have no-code integrations up and running in days, not months. And if you're coming from JOOR, we offer free white-glove migration with personal onboarding as well as free access to Brandboom until your JOOR contract is up.